Guide 04 · The Harley Library
Before You Sell Your Harley for Thousands Less
Get top dollar, whether you sell it yourself or trade it in.
Before You Sell Your Harley for Thousands Less
- PDF guide, delivered instantly
- What your bike is worth, and how to get it
- 30-day refund
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The trade-in offer is the dealer's number. Not yours.
When you trade in, the dealer names the price. When you sell it yourself, you do, and the gap can run into the thousands.
This guide shows you what your Harley is really worth, what raises the price, and how to sell it safely, or trade it in for more.
— Mack
What's inside
Part One — What your Harley is worth
Trade-in, private sale and dealer price, and which number is yours.
Part Two — Cheap fixes that raise the price
And the upgrades buyers won't pay extra for.
Part Three — Photos and the ad
What buyers look at first, and the words that sell.
Part Four — Selling safely
Test rides, payment and paperwork, without getting burned.
Part Five — When a trade-in makes sense
And how to get more for it.
This is for you if:
- You're selling or trading in within the next year
- You want to know what your bike is really worth
Skip it if:
- You're keeping your bike for good
The honest bit
Prices change with the season and where you live. This guide shows you how to find your number. It can't promise the number.
— Mack
Before you check out
This guide is one of six in the Harley Library. All six cost $75, and two of them aren't sold anywhere else.
Common questions
What do I get?
A PDF guide, sent the moment you pay. Read it on your phone, tablet or computer, or print it.
Will it fit my bike?
Yes, if you ride an Evo, Twin Cam, Milwaukee-Eight or old-style Sportster.
What if it's not for me?
Reply to your receipt email within 30 days. Full refund. No questions.